En la búsqueda del anunciante nacional

Los editores de prensa regional, en la búsqueda de garantizar sus objetivos de mancha publicitaria, tienen serías dificultades para poder acceder a las planificaciones nacionales, ansiosas de conseguir maximizar su cobertura.
Para salvar estas dificultades provocadas por la distancia con el centro de decisión buscan a través de acuerdos comerciales de asociación con otros medios locales el poder ofrecer unos niveles de audiencia razonable a unos costes atractivos para los grandes anunciantes y sus agencias de medios.

Leer más...

El diseño de ofertas diseñadas con la aportación de espacio en unas condiciones especiales en diferentes líderes de prensa regional ofrecidas por comercializadoras de medios como GDM (Prisa) o CMVocento del grupo Vocento, puede ayudar a obtener la presencia de esas grandes campañas en periódicos locales. La planificación de las campañas ayuda a mejorar los ingresos publicitarios de la prensa regional y por otro lado la posibilidad de prestigiar un soporte en franco retroceso con anunciantes de alto valor publicitario.
Los productos: única, única líder, suponen una interesante posibilidad para medios y anunciantes. Y de forma ágil algunos medios canarios como Canarias7 se vinculan a este tipo de productos

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