Los editores de prensa regional, en la búsqueda de garantizar sus objetivos de mancha publicitaria, tienen serías dificultades para poder acceder a las planificaciones nacionales, ansiosas de conseguir maximizar su cobertura.Para salvar estas dificultades provocadas por la distancia con el centro de decisión buscan a través de acuerdos comerciales de asociación con otros medios locales el poder ofrecer unos niveles de audiencia razonable a unos costes atractivos para los grandes anunciantes y sus agencias de medios.
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El diseño de ofertas diseñadas con la aportación de espacio en unas condiciones especiales en diferentes líderes de prensa regional ofrecidas por comercializadoras de medios como GDM (Prisa) o CMVocento del grupo Vocento, puede ayudar a obtener la presencia de esas grandes campañas en periódicos locales. La planificación de las campañas ayuda a mejorar los ingresos publicitarios de la prensa regional y por otro lado la posibilidad de prestigiar un soporte en franco retroceso con anunciantes de alto valor publicitario.
Los productos: única, única líder, suponen una interesante posibilidad para medios y anunciantes. Y de forma ágil algunos medios canarios como Canarias7 se vinculan a este tipo de productos
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