7.5.09

Vendo Coche, Invierto en Prensa Escrita.

Carmelo Florido, Director Comercial de Canarias7 nos remite un interesante estudio elaborado por el prestigioso Instituto de Marketing y Opinión Pública (IMOP). El mismo se ha centrado sobre el grado de eficacia de la publicidad en prensa en el sector de la automoción. Según este estudio, los periódicos son el medio más influyente para elegir nuevo coche. De cada diez personas que planean comprarse coche en los próximos doce meses, ocho son lectoras de prensa. Cuando se plantean comprar coche, los lectores aumentan la atención por los anuncios en prensa e Internet, al entender que proporcionan más información y más útil que el resto de medios. En tiempos donde existe una verdadera necesidad de optimizar la inversión publicitaria este tipo de investigaciones ofrecen interesentes pistas de cómo contactar de forma eficaz las marcas y productos con determinados públicos claramente objetivos.

3 comentarios:

Anónimo dijo...

My friend and I were recently talking about how involved with technology our daily lives have become. Reading this post makes me think back to that discussion we had, and just how inseparable from electronics we have all become.


I don't mean this in a bad way, of course! Societal concerns aside... I just hope that as the price of memory decreases, the possibility of copying our memories onto a digital medium becomes a true reality. It's one of the things I really wish I could encounter in my lifetime.


(Posted on Nintendo DS running [url=http://cryst4lxbands.blog.com/2010/01/31/will-the-r4-or-r4i-work/]R4 SDHC[/url] DS FFV2)

Anónimo dijo...

It's interesting to see just how pervasive digital memory has become in our everyday lives. It seems like everytime I turn my head, I see something with a card slot or USB port, haha. I guess it makes sense though, considering how cheap memory has become as of late...

Ahhh, who am I to complain. I can't get by a single day without using my R4 / R4i!

(Submitted on Nintendo DS running [url=http://www.gather.com/viewArticle.action?articleId=281474978023679]R4i[/url] NETPost)

Anónimo dijo...

I'm in a love-hate relationship with digital memory because of how prices are always dropping. I hate buying Micro SD Cards for my R4 / R4i at (seemingly) a bargain price only to see it become 10% cheaper a few months later.

(Posted from cPost scPost for R4i Nintendo DS.)

 

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