18.11.08

Producto Turístico. Una referencia obligada

En estos días en Puro Mercadeo estamos desarrollando un atractivo proyecto centrado en la comunicación comercial del producto turístico. A la hora de plantearnos cualquier proyecto definir bien las fuentes es sin una de esas tareas que aparecen en cualquier manual. En nuestro caso por el desconocimiento especifico del sector esa tarea nos ha requerido tiempo de análisis e investigación. Pero la aventura a resultado gratificante. De entre los descubrimientos realizados nos parece obligado destacar un blog posicionado como de Marketing y Promoción del Producto Turístico, elaborado por Socio-Director de Edei Consultores, Desiderio Gutierrez. Sin duda una ventana a este sector tan determinante que parece rodearlo todo en nuestra tierra.

2 comentarios:

Desiderio Gutiérrez Taño on 8:09 p. m. dijo...

Muchas gracias por hacer referencia a este blog, que ha sido concebido como apoyo a mis clases de Marketing Turístico y Promoción del Producto Turístico en la Diplomatura de Turismo de la Universidad de La Laguna

Anónimo dijo...

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